Are you about to start a business or already have one? it is vital to protect your brand before the National Institute for the Defense of Competition and the Protection of Intellectual Property, since this way you will prevent third parties from appropriating it, and benefit from your effort and success. But, do you know the guidelines that you should keep in mind?
Choose the Brand
You should be creative and opt for a name that is concise and easy to pronounce so that it can be remembered. In addition, your brand must allow consumers to identify the products and/or services that your business offers. Although the chosen brand can evoke an idea related to the business, it should not be descriptive.
Classify Products and Services
Locate correctly in which class or classes are the products and services that you want to distinguish with the brand, for this you can access the search engine. In this way, it is important to know that the payment of the trademark registration fee will be made for each class that you wish to register.
Look for the History of the Brand
Before starting the process, you should search the virtual platform for entrepreneurs the phonetic and figurative background of your brand in order to find out if there are similar or identical ones that have been previously requested or registered.
The results obtained through this search are referential. However, the data obtained will allow you to save time and money, given that if the registration of the chosen brand is not feasible, you can opt for another.
Register the Brand
If the brand proposal is viable, you can start the procedure online and/or in person. After being presented in both modalities, you will be assigned a file number in order to track the application through the online file consultation system.
It is necessary to highlight that the maximum term to complete the processing of the application is 180 business days, however, most registration procedures without opposition are being resolved within a period of 45 business days. Additionally, if Indecopi grants the registration of your brand, you will receive the resolution and registration certificate, which is valid for 10 years in national territory, this term will be renewable for equal periods and indefinitely.
Calculate the Investment Amount
When it comes to any business, you should be more particular in the expenses. So, understand the cost required for various aspects and plan accordingly. Make enough research to ensure that you get the right ROI.
Finally, you should know that the registration of the brand is usually the most valuable asset of many companies. Do not waste time and register your brand.