How to win people over with your sales pitch

The following advice will help you make your business pitch more engaging, personable, and, most importantly, persuasive so that your audience will say “yes” now that you know the framework of a strong investors pitch.

1. Recognize what your target audience wants from you.

Knowing your audience is common advice. However, if you want to improve your business presentations, go above and above by learning what your audience wants from you. Understanding your audience is not the same as knowing them. Try to comprehend your client’s problems, objectives, and motivations rather than merely recognising where they come from. For instance, it is sense to emphasise how your idea can have a good impact on the environment if you are pitching to prospective customers and investors who are also environmentally sensitive.

2. Prepare your elevator pitch.

Think about it. In the airport lounge, you just happened to run into Shark Tank’s Mark Cuban, and you can’t believe you’re sitting next to him! He glances at you and inquires about your identity and occupation. This is the time to have your elevator pitch at the ready! The Asana team advises including the following components in an elevator pitch:

Introduction

Problem

Solution

Value proposition

CTA (call to action)

You are not required to adhere to the exact formula. Depending on the circumstance, your personality, and the target audience, you can change it up. It’s also important to keep in mind that you might not instantly see how your elevator pitch helps. Consider it a chance for you to leave a lasting impression.

3. Use visual aids

You should never pitch with a presentation that is jam-packed with texts, numbers, or lengthy rows of data if you have the opportunity to present in more depth than the elevator pitch. Humans have a hardwired preference for visuals, whether they be in the form of images, infographics, or icons. Get your audience’s attention (and support!) when making a pitch for a concept, good, or service by using creative powerpoint slides that convey a visual story. Empathy is sparked by images, which can help your audience better understand your pitch. The better they comprehend your concept, the more likely it is that angel investors, venture capitalists, and potential clients will support or promote you. The ability of pictures to evoke emotions, which are crucial in decision-making, is an additional advantage.

4. Explain your business model clearly

Think about the investors you are proposing to as asking, “What’s in it for me? ”. They are curious in how you plan to sell to your target market and regularly produce revenue after learning how your idea might help solve a problem.

5. Weave your passion or story with your pitch

Your sales speech doesn’t need to seem like you’re reading it verbatim from a script that was written for you by someone else. When appropriate, give it a little of your own flair. Simply put, make your pitch and slide deck more personable. Not only will it increase your relatability factor, but it will also calm your nerves. You are, after all, discussing a subject that is dear to your heart.

7. Highlight  why you’re different from the competition

You can use your business presentation to highlight your unique selling proposition in comparison to other companies or organisations. What distinguishes your proposition? What distinguishes your company model? It also helps if your pitch directly addresses the opposition. According to Brogan Renshaw of Firewire Digital, this strategy gives customers and investors trust in your product by demonstrating your expertise in the subject at hand.

8. Share the story behind your team

The team, staff, or individuals behind your project are another topic of interest for investors and business partners. Don’t forget to include material emphasising your team and each team member’s relevant talents when producing this presentation slide in your pitch deck.

9. Have an impressive one-pager. 

A one-pager, as the name suggests, is a one-page document that summarises your company’s goals and mission. Consider it a company brochure. Imagine being able to email or send out your one-pager to an investor or client who is too busy to listen to your pitch. Use the professional advice above as your compass for a good pitch, even though it could be nerve-wracking if it’s your first time writing a business pitch. As you practise business pitching more regularly, you’ll eventually develop your own distinct strategy and style. Use Piktochart’s pitch deck generator to rapidly design your pitch deck if you need assistance. Creating a free Piktochart account is the first step.

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