To engage your audience, you can create online food business courses, live streams, and video content, but consistency is also essential. Here are some strategies to help grow your food business online:
Create appealing content
Knowing the best tricks for your recipes isn’t enough if you can’t present them well. Using a learning management system (LMS) for online courses means including different media types.
As an example, you could structure a recipe for quiche as follows:
- The ingredients
- Detailed instructions
- Here is a short video
- Tricks and tips
Time is a limited resource even when cooking. You could make the most of this information and present your courses in different categories. Some examples include: recipes for lazy days, gourmet food for connoisseurs and sweet tooth delights.
Regularly host live sessions
A webinar is the best way to share your expertise with your audience. People will return for more once you schedule live sessions each week. In a short 30-minute session, you will be able to interact with your viewers, present exciting content, answer their questions, and generally understand their interests.
The equipment you need for that isn’t professional. It is possible to look good on video when facilitating live online courses, even if you use a phone camera.
It is an effective way to reach the right audience and build relationships since meeting in-person is not always possible.
Join the club
Social media is your friend when it comes to getting noticed. While it might be tempting to join all channels at once, it’s better to take your time and understand the algorithms behind them to develop a strategy that works best for your brand.
Instagram is probably the top leader in the food industry. Social media channels like this are all about imagery. It’s a good idea to post behind-the-scenes pictures and engaging visuals of how you create your food-related courses to get your audience to share it.
Instagram Reels can also be used to catch people’s attention
Listen to customer feedback
In addition to customer feedback, you can also use it to grow your food business. Positive feedback motivates you, but don’t ignore critical feedback.
There are several ways to collect feedback. Review your courses on the learning platform or ask your audience directly what they think about your food business. Additionally, surveys allow customers to provide feedback anonymously.
To be successful, you need to listen to your customers’ voices.
Become a storyteller
Storytelling is a great way to build trust with your audience and potential customers. Even if you don’t find them inspiring, people appreciate honest stories. Your storytelling techniques must therefore be authentic and consistent.
A blog article, published on your learning management system, helps you build a connection with your audience. Your story doesn’t need to be long to hold your learners’ attention, but it should focus on what matters most.
Around 54% of mobile users browse the web directly from their phones. Ensure that your website and course information look good on all devices in order to ensure a seamless user experience.
Your course does not have to be completely redesigned. By including a few micro courses, people will be able to access bite-sized materials at their own pace. A five-minute video covering essential kitchen tools for beginners could, for instance, feature a tasty sandwich recipe.
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