To run a successful business in India, you cannot ignore the step of trademarking your brand. You should also understand the importance of trademark protection if you wish to run a successful business online.
“Hyundai Motor India Ltd’s trademark, ‘Alcazar’, was registered by the Ministry of Commerce & Industry in June 2020. This registration falls within class 12 of the Indian trademark classification system. In the trademark’s goods and services classification, it is listed under the SUV category as an automobile. We expect Hyundai’s upcoming 7-seater SUV in India to be named after this.”
“8-1, the high court ruled against the lower court. A lower court had ruled in favor of Booking.com, but the Trump administration appealed to the Supreme Court. In USAPTO v. Booking.com, Booking.com is the defendant.”
“Renault India is set to launch a compact SUV called Magnate. Previously, this trademark was owned by the Datsun brand, but Nissan recently acquired it. After dissolving Datsun, Nissan has registered the ‘Magnite’ trademark under the Nissan brand in India.”
The equivalent of a Google or Facebook search is a billboard, a shopping district, and a phone directory. This means you might lose customers. You can learn more about why trademarks are crucial for online businesses by reading on.
There are trademark infringements and piracy issues facing even well-established online brands like Shaadi.com and Bookmyshow.com, suggesting that smaller brands are easy targets for brand pirates.
Trademarks Of Third Parties
Many companies lose money because of TM impersonators. For example, Grofers is in competition with Grofers, Bookmyshow is in competition with Bookmyoffer, and Naukri is in competition with Naukrinews and Naukri.
Additionally, they may also lose their credibility as well as their business. The customer might tell his friends that Groffers messed up his groceries if Groffers fails to deliver his groceries correctly.
Since these companies have registered trademarks for their brands, they can now sue their impersonators if they do not comply with their cease-and-desist letters.
A lawsuit would not have been taken seriously if they did not have a registered trademark. A court would be less likely to believe that you are the owner of the brand if they did not have a registered trademark.
A Takeaway
The likelihood of someone copying your brand is low. Additionally, the cost of registration is so low and the registration process so simple that there is no reason not to get one.
The government charges you *9,000 per class for e-filing, and online facilitators charge as little as *1999 to complete the application. Moreover, you only need to provide the name of the brand or logo, as well as the date it was first used. The trademark symbol can then be used after three days.
For smooth and effortless registration of your business identity, get in touch with our experts right away!
Read more,
- Online trademark registration in Chennai
- How to Check if a Logo is Trademarked in India
- Documents needed for trademark registration