Registering a trademark in India
Startups and organizations of all sizes need a trademark to protect their intellectual property as well as enhance their reputation among customers and the industry. Registering trademarks can also help your organization grow, and these are the reasons why you should do so.
1. The trademark enhances the brand’s uniqueness:
Companies all over the world are struggling to maintain their uniqueness as the competition increases, whether it’s delivering innovative products, services, reaching an audience, or marketing. In spite of all these factors, a unique trademark is the most important. A memorable tagline or catchy phrase could be combined with a distinctive design. As an example, the Cocoa-Cola Company’s “Coke” brand’s logo has a calligraphy style and attractive color scheme, which distinguish it from other brands.
2. A TM serves as a tool for communication:
TMs convey intellectual and emotional attributes about a business, so they are able to convey a lot about that organization. A trademark must be created in such a way that it persuades the consumers and also gives them an idea of what the business offers. For example, take a look at Starbucks’ logo. In green, it has a siren symbolizing freshness, as does their coffee.
3. Brand protection is provided by trademarks:
Every business owner wants to promote his brand and product publicly. The registration of trademarks protects a brand and ensures ownership of all products of a particular company.
4. A registered trademark has the following benefits:
As a business grows, trademarks become more valuable to the company because they become a valuable asset. As a business grows, its reputation increases, as does the value of its trademarks. A great trademark can also lead to the acquisition of a business by a larger company.
5. Customers’ behavior is influenced by it
Customers don’t just judge products or services by their quality. Many studies and researches have proven that trademarks and brand reputation play a major role in influencing customers’ buying habits. Whether it is a designer handbag, a high-end electronic device, or even a confectionery, a brand creates a sense of belonging, desire, and at times a sense of status.
6. Your trademark has no expiry
Trademarks will continue to exist for as long as the business is operating smoothly and legally. Renewal is required every ten years under certain conditions. Some of the most recognizable brands have been around for over nine decades. For example, the Coca Cola brand was registered in the 1800.
7. Utilizes social media channels for businesses
People are increasingly using social media channels to communicate with brands in the digital age. Whether it is learning about a business and its products, sharing reviews, or even voicing their concerns, social media channels are becoming more powerful. When a trademark is registered, it can be effectively used on the Internet and on all social media platforms. Additionally, this increases traffic, rankings, and recognition for the business, which gives it a competitive advantage.
A trademark is one of the most important aspects of any business in today’s dynamic world, where businesses are constantly searching for ways to flourish in the industry. It is important to carefully select a name and a logo that will capture the attention of consumers and stand out on the market, keeping in mind the investment and the long-term nature of the business. A customer will always choose something they feel confident about.